The Big, Wide World of Copywriting (Guest Blogger: Cheyenne Wilson)

Background: Cheyenne interned with me for 5 months. For her last project, I asked her to write a blog post for my page about her experience with copywriting. This is what she wrote :)

The Big, Wide World of Copywriting

By; Cheyenne Wilson

The first time I heard the word “copywriter” I had no clue it was an actual job.

And even when I started copywriting, I thought it was all about blogging and social media posts. I had no idea how far the umbrella of copywriting actually extended. I was definitely surprised to learn exactly how many types of writing copywriters get involved with.

If you’re curious about what copywriters do, here’s a little sneak peek of just some of the projects we work on and the pro strategies we use to take our copywriting to the next level: 

Blogging 101

Going into copywriting, I knew I’d be writing a blog at some point and I honestly thought it would be a piece of cake.  But I discovered that a blog wasn’t just a story a business throws out onto the interweb to keep their customers busy. It’s something more intentional than that. 

The first thing you want to do is to make your readers notice your blog.  You can accomplish this by maximizing your SEO with keywords. From there, you want to attract your audience with an eye-popping headline. Look up examples from the pros. What kind of headlines do you notice them using?

The most important part about being intentional with your blog is to weave a CTA (call-to-action) into your conclusion. You don’t want to be overly obvious about what your CTA is, but you do want to give you readers a little push towards taking action now that they’ve learned so much from your blog. 

Unread Emails: 245

Yeah. Take a moment to check out that sub-head again. Does your email inbox ever look like that? Mine definitely does and it isn’t because I don’t check it all the time. 
There’s a lot of messages there that I just don’t have the time to sift through. 

That’s why you have to make your emails stick out. I’ve learned that making a killer subject line is one of the best ways to do that. 

My recommendation? Make it personal - use their name in the subject line if you can. Make it interesting and maybe ask them a question. Don’t be afraid to start with something unusual. Remember: You’re trying to catch their attention.

Hello, my name is _____

When I started copywriting I never imagined I’d be writing “about” pages. It just seemed like the sort of thing clients would write for themselves.

But then, I learned how to create their “voice.” I focused on establishing who the person was, why their audience would be able to relate to them, and what their overall “mission” was. A.K.A. what value they provided to their customers. 

I was surprised to find that CTA’s were even on the about page. And it’s taught me something important about copywriting - every piece of writing you make is intentional. It all leads back to your marketing strategy. 

My biggest takeaway from dabbling in so many different styles of writing is that copywriters truly do make the digital world go ‘round.