Planning for a launch is no easy task!
It takes hours and hours of commitment, strategic planning, and consistent effort. It also takes lots of hours writing copy for the sales pages, website, social media posts, and most of all, the emails. At the end of the day, the copy is what draws in your sales.
I am not a graphic designer so I hire it out. I don’t make my own graphics for any of my social media posts and I sure as heck didn’t design my website! Because if I did it, it would look terrrrrible. It wouldn’t resemble my brand the way that I want it to and people would not take me seriously because it wouldn’t look professional. Not to mention, all the time that I would’ve wasted trying to do something that wasn’t in my scope of genius!
Launches can work in a bunch of ways. You could launch a new product and just need to build up hype before the launch date. Or you might be offering a free 5-day challenge to draw people into your big-ticket offer - complete with a private Facebook group and live trainings daily.
I ABSOLUTELY LOVED WORKING WITH GRACE. SHE DOES AMAZING WORK AND ABSOLUTELY NAILED IT THE FIRST DRAFT SHE SENT ME. SHE'S ALSO VERY FRIENDLY AND EASY TO TALK TO.
- YNAH P.
Your copy needs might look a little something like this when planning for a launch:
Sales page where people can sign up or buy
Welcome email sequence once they sign up or buy
Social media posts promoting the product or service
Facebook ad copy promoting the product or service
Blog post(s) positioning yourself as the expert with a distinct call to action to get people to sign up or buy
Emails about the launch to your current list
Emails to those who have shown interest but haven’t purchased yet
Emails for affiliates to share to their list
Emails throughout the launch to draw in sales and keep it at the top of mind
Depending on your product or service you may need to also write the content for a freebie or a script for a video/videos
Suddenly, the largest part of your launch process is taken care of! You can move on and prepare for the rest of the launch or kick your feet up and chill out until the time comes for you to take action again.
So how do you actually pass off all that work? There are a few options.
All the packages include an hour-long call where we lay out a plan of action and I get to know you and your business, 2 rounds of revisions on each piece that’s written, and continual access to me during regular business hours (M-F 9 am-5 pm EST)
Get all the essential copy work done for you. This is ideal for a two-week launch or a product/service that’s priced on the lower end.
This package includes:
A full length, long-form sales page
20-25 emails total with the sole focus of promoting the product or service
3 pieces of copy written for Facebook ads
Get all of the copy written for your launch. This is ideal when planning to launch a product or service that is over $1000.
This package includes:
A full length, long-form sales page
Approximately 30 emails total with the sole focus of promoting the product or service
3-5 pieces of copy written for Facebook ads
3-5 pieces of copy written for social media posts
This package is for players in the big leagues! All of your necessary copy will be written. This package is best for products or services that will be priced at over $2000.
This package includes:
A full length, long-form sales page
Approximately 40 emails total with the sole focus of promoting the product or service
3-5 pieces of copy written for Facebook ads
3-5 pieces of copy written for social media posts
1000 word blog with a CTA for your offering at the end
FYI...these are not included but are something to think about adding:
Freebie creation! This would be free guides, eBooks, video scripts, etc.
A general welcome sequence for after someone opts in to your freebie
Consistent blog posts (because they’re a great way to increase SEO on your site and demonstrate your expert ability at solving your ideal audience’s problems!)
Affiliate email templates for your affiliates to send to their list
GRACE LISTENS VERY WELL AND REALLY KNOWS HOW TO HONE IN ON YOUR DESIRED OUTCOME TO HELP GET YOU COPY AND MATERIALS THAT WILL DRIVE RESULTS. HIGHLY RECOMMEND HER!
- Teairra M.
faqs
When can I expect copy to be delivered?
This depends on the project. If you’d like all the copy to be done in advance and delivered to you at once, we can make sure to have that happen. Just make sure you reserve your spot on my calendar well enough ahead of time! If you’d like to work together as the launch is taking place, we can have that arranged as well.
Where will the copy be delivered?
In a Google Doc! I do all my work in Google Docs so that we can work together on projects and I can easily shoot you an email letting you know that all the completed work is in the doc for you to copy and paste however you wish!
Do you set up the email sequences?
No. I write the content in a Google Doc and from there, either you or your virtual assistant can set up your sequence. If you need some pointers to set up a list, check out my free guide to growing your email list.
How does payment work?
20% is requested to hold your spot on my calendar. I get that your money-making launch hasn’t happened yet so if you need to do monthly payments after the initial deposit is paid, let me know ahead of time.
When should I apply?
Ideally, at least one month before you plan to start the launching process. But even sooner would be extra cool.
Why do I have to apply?
I want your launch to be a complete success! As much as I’d like to say I’m a superwoman and can write about anything, that would be a lie. It also wouldn’t help the launch process if our personalities didn’t jive. For example, I don’t like to procrastinate or feel rushed so if I get an email from you at 1 am requesting an email for 8 am, I’m sorry but we won’t be jiving.
What industries do you work in?
I have written copy for a range of industries! My specialties are business coaches, health and fitness coaches, real estate agents and investors, and home improvement contractors.